We can also become more mindful and curious about social media’s effects on our minds and hearts, weighing the good and bad. We should ask ourselves how social media makes us feel and behave, and decide whether we need to limit our exposure to social media altogether (by logging out or deactivating our accounts) or simply modify our social media environment. Some people I’ve spoken with find ways of cleaning up their newsfeeds—from hiding everyone but their closest friends to “liking” only reputable news, information, and entertainment sources.
Knowing how social media affects our relationships, we might limit social media interactions to those that support real-world relationships. Instead of lurking or passively scrolling through a never-ending bevy of posts, we can stop to ask ourselves important questions, like What are my intentions? and What is this online realm doing to me and my relationships?
We each have to come to our own individual decisions about social media use, based on our own personal experience. Grounding ourselves in the research helps us weigh the good and bad and make those decisions. Though the genie is out of the bottle, we may find, as Shakya and Christakis put it, that “online social interactions are no substitute for the real thing,” and that in-person, healthy relationships are vital to society and our own individual well-being.
We would do well to remember that truth and not put all our eggs in the social media basket.Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.